Disrupting Fleet Management to Make a Positive Impact with Jairam Ranganathan, the SVP of Product at KeepTruckin

Trucking in this country is a big deal. It’s a massive industry ripe for disruption because of its scale and the fact that there is plenty of room for technological advancement. According to Jairam Ranganathan, the SVP of Product at KeepTruckin, fleet management is also an area where a company can make a huge, positive impact.

Main Takeaways

• Ripe for Disruption and Opportunity: Clearly, the commercial fleet industry is massive. Due to its size and also its fragmentation, innovations do take time. On the other hand, there is an incredible need for innovation and the potential to make a real impact in the fleet management space.
• Saving Lives and Increasing Quality of Life: According to Ranganathan, the exciting aspect of making a difference in fleet management comes down to helping people. He describes the satisfaction that is derived from saving lives on the road and from helping truck drivers have a better work experience. There’s a lesson here that can cut across all industries — helping others is a high value and is very motivating too.
• A.I. Cameras: A.I. cameras are one such innovation that Ranganathan is working on at KeepTruckin that can increase safety and save lives. Ranganathan shares how A.I. cameras can provide life-saving information in real time. Where sometimes it may be difficult to easily quantify the benefit of A.I., here is a crystal clear example of how A.I. can be used to better human life.
• Fleet Management Integration: Ranganathan suggests that the fleet management world was fairly atomized when KeepTruckin came on the scene. He explains that KeepTruckin made a decision when entering the market to focus on integrated products. KeepTruckin creates hardware and software products as well as diverse applications. To make a dent in a market among specialized companies, creating a more integrated product line makes sense to offer more utility and ease for customers.

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