How Your Company Can Emulate a Silicon Valley Start-Up

Mark Settle is a seven-time CIO and one of the most respected and experienced IT leaders in the industry. He is also the author of the book From the Valley: A Practical Primer on the Future of IT Management. On this episode of IT Visionaries, Mark sits down to discuss his latest book and identifies some of the key characteristics that separate Silicon Valley start-ups from their peers.

• Brand management will become important from an IT recruiting point of view
• Business leaders need to be looking for more areas the integrate in order to create a more efficient company
• Security precautions are often overlooked in IT departments and leaders must establish security cultures

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