Innovating at the Cutting Edge of Ad Technology

How can brands best utilize today’s technology to make the biggest possible impact on consumers? Our guest today is Stephan Pretorius, Chief Technology Officer at WPP, the world’s largest marketing services organization. Poised at the forefront of advertising innovation, Stephan discusses how marketers can effectively target consumers without impinging on their privacy, and shares how some of WPP’s most groundbreaking ad campaigns came to fruition.

Tune in to learn:

• What is WPP and what is Stephan’s role there? (01:10)
• How does WPP navigate the changing marketing landscape? (16:40)
• Deepfakes and the future of likeness licensing in advertising (28:10)
• Stephan’s tech journey and his advice for aspiring tech leaders (35:55)

Mentions:

• Cadbury Celebrations | Not Just A Cadbury Ad
• Toxic Influence: A Dove Film | Dove Self-Esteem Project

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