The Birth and Growth of Bluewolf, with Co-Founder, Eric Berridge

In an industry filled with computer science and engineering degrees, Eric Berridge is a believer that those with an arts and humanities focus can succeed. He’s an entrepreneur, a techy and literary believer all wrapped in one. In December of 2000, Eric helped start and build a consultancy firm known as Bluewolf. Today, that same company has been acquired by IBM and is a leading consultancy firm, known for producing its yearly report, The State of Salesforce. On this episode of IT Visionaries, Eric tells us why he values those with humanity degrees, the initial pushback he received about the State of Salesforce reports, and why the cloud has created a passion for successful IT all over the world.

• Companies were in a denial phase with the cloud, which helped Bluewolf get off the ground and establish themselves as a power in the professional-services space
• Bluewolf’s process of hiring people with humanities degrees allowed them to grow and interact with people they couldn’t otherwise
• State of Salesforce is a very honest report Bluewolf publishes every year, which details where customers are having success within Salesforce, and where they are struggling

---

IT Visionaries is brought to you by the Salesforce Customer 360 Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform