Why Customer Experience Starts with Employee Experience: Discussing AARP’s Digital Transformation with CDO Sami Hassanyeh

Sami Hassanyeh is the chief digital officer for AARP and throughout the last 18 years with the company, he’s helped lead a vast digital transformation. From the launch of an app to getting into voice technology, AARP has moved leaps and bounds forward when it comes to technology.

But there are a ton of challenges when you are working with a customer population that uses every kind of channel imaginable. Whether its a laptop, desktop, mobile app, in person or talking through the voice app or using automation tools, AARP has to deliver a seamless experience and answer customer questions quickly and efficiently every time. But how? Sami explains on this episode of IT Visionaries. 

Key Takeaways:

• How technology adds to AARP’s value proposition
• Launching new technology including apps and voice recognition software
• Creating a customer feedback loop
• How employee experience feeds customer experience
• AR, VR, automation and more emerging technology to be excited about

Salesforce and MIT recently teamed up to create a whitepaper exploring what happens when AI meets CRM.

Read: AI Meets CRM: An MIT Tech Review Whitepaper

This podcast is sponsored by Salesforce. Did you know Salesforce isn't just for Sales? Using Salesforce as an Employee Experience Platform helps make every employee across your organization more productive thanks to a common, mobile-first platform for getting work done faster. Find out more at salesforce.com/EmployeeExperience