Beth Gebhard: Faith and Values in Marketing

In the past year and a half, especially since Spring 2020, so many people have branched out and started working for themselves. Whether it is a side-hustle or a full-time gig, the field of entrepreneurship is growing rapidly. Even pastors are wading out into these waters (my friend Heidi calls it “pastorpreneurship” which I love!) So we have invited on an incredibly brilliant marketing strategist, Beth Gebhard, to give us in the inside scoop on the marketing world.

One of the biggest issues we dive into here is how to communicate our faith and our values through marketing. How do we make it clear who we are? How can we clearly express our values? We even talk about the importance of communicating our values that feel more controversial, whether it’s about voting, LGBTQ+ rights, wearing a mask, getting vaccinated, and supporting Black Lives Matter. 

For church folks, we also addressed the sticky question of: how do we market ourselves without sounding like a desperate used car salesman?

Beth is so incredibly brilliant and offers amazing insight and we can’t wait to hear what you learn from her! 

To learn more about Beth Gebhard, see her bio below and be sure to visit her website, follow her on Instagram or LinkedIn, and like her on Facebook!

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ABOUT BETH GEBHARD

Beth Gebhard is a marketing strategist on a mission to relieve rapidly-growing small businesses from the chaos of “marketing overwhelm.” Hint: the answer is not in getting up yet another hasty social media post in order to check it off your to-do list!

With over two decades of experience working with premier companies including Random House Inc. The Walt Disney Company, ABC-TV, OWN:The Oprah Winfrey Network, and Marriott Intl, she is an accomplished and passionate marketing specialist particularly with overall marketing strategy, branding, content development, internal and external communication, media relations, and platform development for leaders. She has worked alongside many of today’s world-renowned thought leaders and personalities including Caroline Kennedy, Steve Martin, George Carlin, Candace Bushnell, Stephen Colbert, Lisa Ling, and the late Pulitzer Prize-winner David Halberstam.

Her focus at Gebhard Strategy is on taking (and training) small businesses from scrappy to strategic with their marketing so they can work efficiently and effectively as they grow. Beth lives with her husband, Luke, and her two young children, Ava and Hudson, in Nashville, Tenn.