How Valeria Lipovetsky Built A Legacy Brand

Valeria Lipovetsky is one of my favorite creators on the internet. She's funny, stylish, and always unapologetically herself, showcasing her daily life to her almost 6 million followers across TikTok, YouTube, and Instagram. But what some people might not know, is that Valeria has built an incredible team around her, pioneering the idea that content creators can be and should be run like a true business. In today's episode, Valeria takes us inside Valeria Inc - from her CEO to the social media team - and how they work together to create a true media company. We also talk about her best advice for aspiring and current content creators and insights into how she's scaling her business to create longevity in social media. 

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