Izzi Allain (@IzziPoopi) On Viral Fashion, TikTok Growth, and Her Love For Loewe

From a dress that changes colors in the sun to a wet latex top, some of fashion's most viral moments have sparked from the social media account of Izzi Allain (or @IzziPoopi). Known for her luxury unboxing videos and eclectic sense of style, the Montreal-based content creator has amassed a following of over 2 million people and now works with brands like Loewe, Prada, Miu Miu, and more. In today's episode, I chat with Izzi about how she came to be sitting front row at fashion week, her thoughts on viral fashion, and her best tips for growing a community online.

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