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Let’s Talk Clean Air | Camfil

Enhancing Creativity With IAQ

26 min • 2 december 2024

We know that bad air quality can have a major impact on our health, but new emerging research is showing it can also affect our cognitive function. 

Today we hear from a neuroscientist who is passionate about the link between IAQ and creativity.  His recent study used the Serious Brick Play method to measure if better air quality can increase our creative thinking and the results are very impressive! 

Our guest is a Senior Researcher at the Singapore-ETH Centre and holds a PhD in cognitive neuroscience and master's in Neuroscience and Artificial Intelligence, Dr. Adam Charles Roberts.


THINGS WE SPOKE ABOUT

  • A father’s brain injury that inspired research in air quality 
  • Understanding complex IAQ measures and how they impact the brain 
  • Using the serious brick play method to measure creativity 
  • Statistical analysis showing an increase in creativity with better air quality 
  • Potential benefits of improving air quality for creative thinking and artistry 


GUEST DETAILS 

Dr. Adam Charles Roberts is a Senior Researcher at the Singapore-ETH Centre, focusing on Social and Financial Resilience and interactions with new technology. Previously, he was a Senior Research Fellow at Nanyang Technological University, Singapore, studying air quality’s effects on cognition and the psychology of work environments, and a Postdoctoral Researcher at the University of Oxford, studying Neurolinguistics.

https://www.linkedin.com/in/adam-charles-roberts/  


MORE INFORMATION

ABOUT CAMFIL’S CAO INITIATIVE


The Chief Airgonomics Officer initiative was started by Camfil, a leading manufacturer in premium clean air solutions and an advocate for access to clean air.

The Chief Airgonomics initiative is being driven at a time of urgency: sensitivities over air have heightened due to the COVID-19 pandemic, air pollutants are well known to damage the environment and the newly published WHO Air Quality Guidelines show us that air pollution is more damaging to human health than previously understood.

The initiative is a direct response to these realities while also bringing to life Camfil’s mission of protecting people, processes and the environment. It also puts into practice Camfil’s knowledge and expertise built over more than half a century and that it is eager to share with its peers and wider audiences to improve people’s lives.

Our Vision : Clean and healthy Indoor Air should be a Human right

Our Mission: We want all companies and organisations to put clean and healthy indoor air on the agenda

Camfil believes that real change can only happen through collaborative effort and wants your organisation to join the clean air movement and community. Start your clean indoor air journey today!


CAO Website: https://www.chiefairgonomicsofficer.com/ 

CAO Linkedin Group: https://www.linkedin.com/groups/12679402/ 


Let’s Talk Clean Air is produced for Camfil by Dustpod.io

QUOTES

I suddenly became very interested in the brain. How is the brain working and why does the brain not work as well in certain situations? - Dr Adam Charles Roberts 

We used the serious brick play method. The reason for this is we wanted to ensure that we had something that was repeatable and that could be scored by different people. - Dr Adam Charles Roberts 

We found that if you change the air quality from the maximum allowable to the level we achieved, you get 11.5% increase in creativity. - Dr Adam Charles Roberts 

It's something that's not exactly difficult to achieve, right? We just got some air filters, put them in the aircon system. That was it. - Dr Adam Charles Roberts 

People may not know how much creativity they are using in their job, but I think everyone could benefit from improving their creativity. - Dr Adam Charles Roberts 

KEYWORDS

#airquality #creativity #cognitive #neuroscience #VOCs #particulatematter #filters

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