4. The Cookie House Strategy (a.k.a. why the time to share your work is NOW)

"Should I be showing up and sharing my work if I don't have anything to sell yet?"

My answer is an emphatic YES.

Waiting until you've got everything perfectly figured out to show up big + bold is one of the biggest  mistakes you can make. By the time you have that "perfect" positioning or product ready to release, who is going to care? You'll be starting from scratch with no audience, no buzz, no invested supporters.

When you share your process from a spirit of generosity -- your unfinished thoughts, rough drafts, and learnings -- three powerful things happen:

1. You attract a community of people who become emotionally invested in your journey
2. You get real-time feedback that gives you 100x more valuable insights for building a sellable offer than "market research"
3. You create the perfect "business card" that markets on your behalf, creates connections and opens doors for you.

Doesn't matter if you even have a business or not. Doesn't matter if you don't even know what your 'thing' is, or how many fears you have. 

Stop waiting. Your work deserves to be seen NOW -- even (especially) while it's still evolving.

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Austin Kleon's book Show Your Work