Deepica Mutyala on Representation in Beauty and Being a Brand Founder

Deepica Mutyala is a South-Asian beauty entrepreneur and founder and CEO of Live Tinted, a multicultural community about beauty and culture. She is best known for a viral YouTube video in which she covered her dark under eye circles with red lipstick released in 2015. Deepica founded and launched Live Tinted, a digital platform and a beauty product line that explores diverse beauty and creates products for “every shade in between”. The platform gives voices and story tells for underrepresented individuals and features their personal journeys with beauty, culture and identity.

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