Jamie Kern Lima started IT Cosmetics in her living room and sold the company to L'Oréal in a billion-dollar deal. Jamie became the first female CEO of a brand in L'Oreal history and also is on the Forbes Richest Self-Made Women list. But her path wasn't easy, she was told NO so many times along the way. In this episode you will hear her story of rejection to billion dollar brand and all about her new book, Believe IT available now.
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