Lou Borrelli, CEO of the National Content & Technology Cooperative (NCTC), joins the Light Reading Podcast to reflect on the recently concluded The Independent Show in Florida, and reactions to the new name of the organization, which kept the NCTC designation but dropped the "cable" and "television" labels.
Borrelli, who joined the podcast from his boat moored in Martha's Vineyard, also provided a few updates on the organization's major, new initiatives, including a "Connectivity Exchange" and a plan to offer mobile options to the NCTC membership by the fourth quarter of 2022.
This year's show, which returned as an in-person event after 2021's all-digital confab, was marked by "pent up energy, for wanting to reconnect," Borrelli recalled. "The Independent Show is really the last standing old school cable show. It's the only one that combines programming and technology, just like the good ol' days. And it had that feel to it."
And what about that name change? "I think a lot of people felt like it was overdue," Borrelli said. "I haven't had any negative feedback about the name. I think the fact that we kept the acronym the same, to me, was important."
Borrelli said the NCTC is on track to have multiple mobile options available to its membership of 700-plus operators. "The deal that we're contemplating is flexible. From the members' perspective, they can choose how much or how little they want to actually take on for themselves," he said.
You can download a lightly edited transcript of the podcast here. If you want to skip around and listen, here's a sampling of topics discussed during this podcast:
—Jeff Baumgartner, Senior Editor, Light Reading
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