Ludology Episode 59 - Hey! That's Mine!

As humans we overvalue losing something and undervalue gaining it. This is called Loss Aversion, and is a well studied psychological effect.

How do games incorporate Loss Aversion? How does it affect us as players, and how can game designers use it to create a more emotional and engaging experience?  When can Loss Aversion hurt a game rather than help it?

Duration: 58:22