Leveraging Data to Reimagine the Product Design Process with Instrumental CEO Anna-Katrina Shedletsky

Can data transform the product design world?

That’s what Instrumental was created to do. Instrumental is a manufacturing optimization platform that uses data and AI to help companies improve their product lines. It cuts down on time spent diagnosing problems and faults and helps businesses ship out products faster.

To tell us all about it, Instrumental’s inspiring CEO and Founder, Anna-Katrina Shedletsky, joins this episode of Manufacturing Happy Hour.

In this episode, Anna takes us behind-the-scenes at Instrumental and details exactly how it works so well. She explains the benefits of using data and how she came up with the idea after working in product design teams at Apple. Anna also explains why she started the Women in STEM Mentorship Program and how Instrumental bagged a spot on the Inc 5000 list.

In this episode, find out:

• How Instrumental uses product data to improve the manufacturing process
• Anna’s experience at Apple and what she learned there
• How school science fairs inspired and prepared her for being an entrepreneur
• How AI can help manufacturers find product faults
• How Instrumental helps companies improve their product design
• Why Anna started the Women in STEM Mentorship Program
• How Instrumental ended up on the Inc 5000 list

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Tweetable Quotes:

• “We have customers that tell us it's like tripling the size of your engineering team to just have access to the data.”
• “What was kind of an interesting thing for me was just understanding that perfection is really difficult, and how hard it is to actually build something, millions of things, tens of thousands of things, it's so hard.”
• “One is the first step to many.”

Links & mentions:

• Gelatio, a spot in downtown Palo Alto that has amazing gelato, served alfresco, European style
• Instrumental, a manufacturing optimization platform that uses AI-powered proactive defect discovery to help companies improve their product lines
• Women in STEM Mentorship Program, a program Anna started to help women studying in STEM to transition into industry

Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.