Selling Your Company and Creating the ‘Netflix of Manufacturing’ with Darrin Mitchell

Darrin Mitchell is the CEO of Mitchell Industries and the Chief Marketing Officer of Manufacturing Masters, an on-demand video platform featuring the world’s best manufacturing information. But before that, he was the CEO of a manufacturing company of his own for almost 20 years called Trout River Industries.

In this episode, Darrin gives us a bit of backstory on how he built the ‘Netflix of manufacturing’ after selling Trout River Industries. He shares the challenges of parting ways with his company and the important lessons he learned throughout his career.

Darrin doesn’t hold back and gives some solid tips for business owners in the manufacturing space about dealing with competition, finding balance in your life, and making better decisions going forward. He explains how Manufacturing Masters works and how it can help others in their quest to build better manufacturing businesses.

Make sure to visit ManufacturingHappyHour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.

In this episode, find out:

• Why Darrin built the ‘Netflix of manufacturing‘
• Why sometimes it’s better to collaborate than compete
• The importance of building healthy partnerships in manufacturing
• Why you shouldn’t try to be everything to everyone
• How to find a balance between work and home life
• What it’s like to sell a business that’s become part of your identity
• How Manufacturing Masters works

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Tweetable Quotes:

• “It's very important to occupy the mind space of your current and unknown future customers.”
• “If your mindset is to compete, you're just using energy that inevitably is just for a completely lost cause. Because ultimately, your customers want to see you as a problem solver, not someone who just beat up their competitor.”
• “If you're thinking about the future of manufacturing, everything is in partnerships. And you have to make sure they're healthy partnerships.”

Links & mentions:

• Manufacturing Masters, training and content developed just for manufacturers from over 80 industry experts
• Mitchell Industries, offering a range of coaching and resource services

Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.