Software-Enabled Vehicles and the Future of Automotive Manufacturing with Vicki Poponi, VP and Industry Advisor at Salesforce

Ready for a masterclass in automotive manufacturing? Strap in! 

On this episode of Manufacturing Happy Hour, we are joined by Vicki Poponi, Vice President – Industry Advisor, Automotive at Salesforce. She discusses her route into the industry and provides a glimpse into the world of software-enabled vehicles. Plus, she explains what the connected car means for consumers, why the customer is at the center of everything and delves into Salesforce’s Trends in Automotive Report – linked below. 

In this episode, find out: 

• Vicki’s first steps in the industry 
• Why people are afraid of new technologies 
• Vicki’s transition into the automotive world 
• How her manufacturing roots help in business 
• What she’s learned in her current role at Salesforce 
• The importance of customer centricity 
• Behind the scenes of Vicki’s role 
• The progress being made around digital customer experience 
• What automotive manufacturers need to learn in the coming months/years 

Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going! 

Tweetable Quotes: 

• “It’s human nature to be afraid of something new.” 
• “There’s so much data in the auto industry, it’s crazy. But you have to think about how to connect the data. That’s where technology is so wonderful.” 
• “Future customers really want to be engaged.” 

Links & mentions: 

• Compagnon Wine Bistro – a neighborhood bistro with a French twist, serving a variety of organic, biodynamic wines and food with fresh seasonal produce and locally raised meats, fish and poultry 
• Follow Vicki on LinkedIn 
• Salesforce 
• Follow Salesforce on Twitter 
• Get $350 off registration for Supply Chain USA 2023 

Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.