#160: From Local to Global—How to Adapt Your Message for International Audiences

Is your business hitting roadblocks with international marketing? Cultural differences, language barriers, and varying consumer behaviors can pose big challenges for any brand. Marketers often find themselves at a loss, struggling to adapt their messaging and strategies to resonate with diverse audiences. This usually leads to underperforming campaigns and missed opportunities to connect with broader audiences. In these cases, a brand needs a universal and flexible framework that accommodates different cultural contexts.

In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins dig into the intricacies of international marketing with special guest Daan Schmidt, head of StoryBrand Netherlands. Daan shares his experiences and insights on using the StoryBrand framework in different cultural settings. You’ll learn actionable tips on how to adapt your marketing strategies for various audiences while keeping your message clear and effective. Tune in and get strategic advice that will help expand your reach and connect with customers across the globe!

For more details on StoryBrand Netherlands, go to StoryBrand.nl.

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Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.

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