Episode 250: Is Hop Terroir a Marketing Construct and/or a Biophysical Reality?

A recent Master Brewers Technical Quarterly paper explores the answer.

Special Guests: Aaron Staples, Alec Mull, Alex Adams, Rob Sirrine, and Scott Stuhr.

Sponsored By:

• Alfa Laval: <img src="https://files.fireside.fm/file/fireside-uploads/images/6/6862bc36-d6ba-44cd-ad18-93b0038a8945/4JdXh9R0.png" alt="Untitled">
• Brew Ninja: <img src="https://files.fireside.fm/file/fireside-uploads/images/6/6862bc36-d6ba-44cd-ad18-93b0038a8945/9nYc_l2v.jpg" alt="Untitled">
• Precision Fermentation: <img src="https://files.fireside.fm/file/fireside-uploads/images/6/6862bc36-d6ba-44cd-ad18-93b0038a8945/LaI-ehB8.png" alt="Precision 216x72">
• Gusmer: <img src="https://files.fireside.fm/file/fireside-uploads/images/6/6862bc36-d6ba-44cd-ad18-93b0038a8945/lTszY3mu.jpg" alt="Gusmer 75 tall">
• BSG: <img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/6/6862bc36-d6ba-44cd-ad18-93b0038a8945/IbC1PHKC.png" alt="Untitled">
• Proximity Malt: <img src="https://files.fireside.fm/file/fireside-uploads/images/6/6862bc36-d6ba-44cd-ad18-93b0038a8945/eJ5h0Hyi.jpg" alt="proximity malt 100">
• Hopsteiner: <img src="https://files.fireside.fm/file/fireside-uploads/images/6/6862bc36-d6ba-44cd-ad18-93b0038a8945/G8Ic7vgC.png" alt="hopsteiner 100">

Links:

• Volunteer Opportunity — Master Brewers Podcast Working Group
• ​Untapping Terroir: Experimental Evidence of Regional Variation in Hop Flavor Profiles — 2022 MBAA TQ
• Upcoming Events - Master Brewers Calendar
• Brewing Summit 2022 — Providence, Rhode Island | August 14-16, 2022
• Brewing and Malting Science Course
• Join Master Brewers — Use promo code BEER2022 to save 20% on dues