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Jesse Cannon: Marketing Your Music

60 min • 7 juni 2023

Over the past two decades, Jesse Cannon has worked in nearly every aspect of the music business and now has had immense success in the podcast business. Most notably, making records with groups like The Cure, Animal Collective, The Misfits, The Menzingers, Man Overboard, Basement, Transit, Thank You Scientist, Somos, Leftover Crack, Brand New, NOFX and over a thousand more.

He is also known for writing two of the top-rated music books on Amazon, Get More Fans: The DIY Guide To The New Music Business, which details how bands effectively promote their music and Processing Creativity: The Tools, Practices, And Habits Used To Make Music You’re Happy With, which has received immense praise for its innovative take on how musicians can make more emotionally powerful music. He presently produces hit podcasts like Fast Politics and The New Abnormal as well as hosting the popular YouTube channel Musformation.

IN THIS EPISODE, YOU’LL LEARN ABOUT:

Leveraging others to develop your skills
Where to network
How reading marriage counseling books will make your band stronger
Why imitation is ruining your chances of getting noticed
Serving the song
How to experiment with your music in a way that actually benefits your songs
Creating musical “earworms”
Making a marketing calendar for your releases
Different types of content that you can create to catch the attention of new audiences
Understanding social media algorithms
Studying algorithm metrics
How to get on Spotify playlists
Common mistakes artists make with marketing
Why it is a great idea to collaborate with other artists and have them featured on your tracks

To learn more about Jesse Cannon, visit: https://www.jessecannon.com/

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