Medicine and Science from The BMJ
Whichever country hoists aloft the World Cup trophy on 13 July, the real winner will be the alcohol industry.
In this podcast Jonathan Gornall explains why FIFA promotes the interests of the alcohol industry, and the extraordinary demands countries comply with in order to host the World Cup.
World Cup 2014: festival of football or alcohol?
http://www.bmj.com/content/348/bmj.g3772