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6 min •
10 april 2015
An Old New DTC Co. on the Move
Let’s start with a bit of trivia. What company has resorted to selling genetic ancestry testing online direct to consumers? Hint: the company is located in the San Francisco Bay area, has banked more than 800,000 samples from customers all over the world, and is slowly transforming itself into major biomedical player.
That’s right. You got it. It’s Ancestry.com.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mendelspod.com/subscribe
Let’s start with a bit of trivia. What company has resorted to selling genetic ancestry testing online direct to consumers? Hint: the company is located in the San Francisco Bay area, has banked more than 800,000 samples from customers all over the world, and is slowly transforming itself into major biomedical player.
That’s right. You got it. It’s Ancestry.com.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mendelspod.com/subscribe
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