Peter Williams is no stranger towards menswear as an Economist who has turned into having a successful menswear brand, Aubin and Wills known as Aubin, but before that, he tested his ability how the trade was by developing a brand called Jack Wills that majority of us will very much remember. As an economist, I have to say Peter has done amazingly well within this trade, i.e.menswear understanding his customer and how everything plays a huge part within each other from story telling, design, image, working with manufacturers and having a great team to work with. Join me on this fascinating conversation about how Peter began and how he remains to be one the most known entrepreneurs within the menswear business. You can find Aubin here www.aubinandwills.com This episode, the following research, editing, host was by Sarmilla, music by Charles J. FOR BUSINESS ENQUIRIES, FUTURE COLLABORATION AND SPONSORSHIP OPPORTUNITIES, PLEASE CONTACT US VIA [email protected] WE LOVE TO HEAR FROM YOU