George Sullivan, Founder of The Sole Supplier / Rare Sneakers

The Sole Supplier was founded in 2013 with the aim to provide accurate trainer news and release information for the UK and European market. Their community of partners (brands and enthusiasts) provide them with new and exclusive content daily alongside a dedicated in-house team of sneaker experts. Curation and selection are key processes for The Sole Supplier. Each item on site is handpicked with insight into legacy, fashion trends, audience, and heritage considerations. Through working with over 50 different retailers online, they provide up to date release information on the most coveted footwear from across the continent. The release dates section to their website has become a pivotal destination for the sneaker and streetwear community, especially those looking to stay up to date with trends.

In this episode of the MenswearStyle Podcast we sit down and speak to George Sullivan, Founder of Sole Supplier. Our host Peter Brooker speaks to George about the history of the website and how they grew their community. They touch upon the effects of the Coronavirus on the overall sneaker market, with a shift from retail to online. George talks about what first ignited his love for trainers and how that developed into opening his own eCommerce business. He quickly realised that his knowledge of when the latest trainers would drop would benefit other enthusiasts and collectors, and he combined this with high quality content.

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