Gustav Peterson & Emrik Olausson, Co-Founders of Limitato / Wearable Art

There are few things that grab hold of us like art. It awakens our imagination and creativity; it feeds our ability to innovate and change. Art make us ignore differences, reach out and connect across barriers and engage honestly in ways only deeply social experiences can do. Limitato believe that great art should drive cultural change and lead collaborative expressions. Their partnerships challenge the way art is to be appreciated by mixing worlds of fashion, hospitality and current affairs. Limitato has come together with some of the world’s most illustrious artists and photographers; from their collections they use selected pieces and convert them into ’Limitato Wearable Art’. The love, and the attention to detail that goes into every piece of their limited-edition garments reflects the exceptional calibre of the original work. In 2015 Limitato partnered with Terry O’Neill, laying the foundation for future projects inspired by their passion for art and photography as well as their desire to share it in new ways. Mr O’Neill has been at the frontline of creative fame for over 50 years and Limitato’s exclusive designs feature his profiles of an array of film and rock n roll legends such as Raquel Welch and the late David Bowie.

For this episode of the Menswear Style Podcast Peter Brooker speaks to the two founders of Swedish fashion label Limitato, Gustav Peterson and Emrik Olausson. They discuss how the two became friends in childhood, their early passion for fashion and when they first thought up the idea of working with photographers and artists to print renowned photographs and art onto luxury t-shirts.

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