Michael Doughty, Co-Founder of Hylo Athletics / Running Shoes

As a group of pro and amateur athletes, the Co-Founders of  Hylo Athletics believe the future of sport needs radical change. It is their goal to reinvent sports shoes and push for new standards in an industry that has been slow to do anything about its environmental footprint. Today, textile production contributes more to global warming than aviation. Sport has always had an immense power to unite us around the world, regardless of backgrounds or beliefs. They hope to harness that power to bring the world's attention to the biggest issue of our lifetime. To help achieve this, they’re building a team of Hylo athletes such as Patrick Bamford and George Davey that represent the future of sport – people as passionate about their planet as they are about their performance.

In this episode of the MenswearStyle Podcast we interview Hylo Athletics Co-Founder Michael Doughty about his background and the founding story of the DTC sustainable sportwear brand. Michael started Hylo because, as a professional footballer, he'd seen first-hand how little attention climate change receives in the sporting world. But, having seen the incredibly positive influence sport can have on the wider world in general, he knew there was huge possibility for change. Our host Peter Brooker and Michael also chat about the technicalities of manufacturing shoes, being centred around sustainability, why corn fibre is so comfortable, and the challenges of launching a brand during a global pandemic.

Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.

Support the show