IHOP hits the accelerator on menu innovation with Chef Arthur Carl at the helm

Arthur Carl II joined IHOP at the end of 2022, and in just over a year, he has accelerated menu innovation and taken the 1,794-unit pancake house in new culinary directions.

Carl began by identifying gaps in the menu, quickly developing a line of indulgent Eggs Benedict and sweet and savory crepes to elevate the morning daypart. Then he leaned into lunch and dinner, introducing a collection of Ultimate Steakburgers with culinary touches, like bacon jam and Parmesan crisps. Pancake Tacos followed—an instant hit with both new and core customers.

Pancakes will always be a platform for innovation at IHOP—new this year is the chain’s Pancake of the Month promotion—but Carl is going beyond pancakes to bring on-trend ingredients and chef-driven dishes to the menu.

Listen as the chef describes how he balances value, quality and innovation, talks about IHOP’s attention-getting menu and marketing tie-ins, and shares what’s next at the iconic chain.