Meta Business, Innovation and Technology Podcast

On today’s episode, we’re joined by Clive Henry, Director of ISV Partnerships at Adobe, and Jennifer Downes, CMO of Global E-Commerce at Lenovo. They’re here to talk about the evolution of advertising and a powerful new integration from Meta and Adobe.

We discuss:

- How the advertising industry is evolving.

- Meta Conversions API tool and how it works.

- Adobe Real-Time CDP and how it works alongside Meta to support advertisers.

- How Lenovo is using Meta Conversions API at scale.

- How Meta Conversions API and Adobe Real-Time CDP help improve performance.

- Some key metrics from Lenovo.

- Some of the insights Jennifer learned from this integration.

#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing

On today’s episode, we’re joined by Cristina Marinucci and Ana Golubovic. Cristina is the Global Head of Shopper - Sr. Director, Insights & Analytics at Mondelēz International, a multinational confectionery, food and beverage company. Ana is a designer at EyeSee, a full-service agency that works with consumer packaged goods brands, media, tech and healthcare companies.

We talk about:

- Some of the main issues consumer packaged goods companies (CPGs) are currently facing when it comes to online marketing.

- Meta tools available to companies to help address these issues.

- Mondelēz’s marketing approach across different channels.

- How Meta platforms help customers comfortably purchase online.

- The importance of trust and authenticity online.

- How EyeSee and Mondelēz use data insights to inform their future strategies.

- Trends that could dominate the future online market.

#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing

Keep up with the latest from Meta’s Business Engineering Team by following us on Medium. 

On today’s episode, we’re joined by Ralph Burns. Ralph is the founder and CEO of Tier 11 and the host of Perpetual Traffic, a podcast about acquiring leads and sales for your business through paid traffic.

We talk about:

- Ralph’s background and how he got started.

- The value of short-form video vs. paid media.

- When does a short-form video become long-form?

- Some powerful formulas used in video marketing.

- How to use the call-to-action in short-form videos.

- Ralph’s advice for people getting started with short-form video content.

- The most effective way to produce short-form videos.

- How to use audio in short-form videos.

Learn more about Ralph’s company, Tier 11, and how they’re using short-form video to grow businesses of all kinds.

#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing

Today’s episode is the third in a three-part series where we share interviews and conversations from this year’s International Women’s Month event. 

Nicola Mendelsohn, VP of Global Business Group at Meta, is here to chat with actress and singer Danielle Brooks, best known for her role in Orange is the New Black and HBO Max’s Peacemaker, along with numerous other accolades.

We talk about:

- Danielle’s career and the wealth of different roles she’s played.

- Danielle’s upcoming project, playing Sofia in the musical adaption of The Color Purple

- Black Women on Broadway, the movement Danielle co-founded, and what it does.

- How being a mom is influencing Danielle and her work.

- Women that have influenced and inspired Danielle.

- Danielle’s advice for women in the room.

#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing

This is the second episode in a three-part series where we share interviews and conversations from this year’s International Women’s Month event. 

In today’s episode, Sam Stetson interviews Amanda Phingbodhipakkiya and Marley Dias. Amanda is a multidisciplinary artist, educator and activist whose work examines the unseen labor of women and affirms the depth, resilience and beauty of communities of color. Marley is an author, advocate and executive producer.

We talk about:

- Amanda’s 2021 Public Gardens exhibition in response to the wave of anti-Asian hate crime.

- The importance of art in fostering belonging.

- Marley’s early experiences with books that failed to represent women.

- How both Marley and Amanda have been empowered and supported by their communities.

- The importance of curiosity and always learning.

- Why women are key to social change.

- What gives Amanda and Marley optimism for the future.

#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing #IWD

On today’s episode, we’re joined by Jacs Wyatt, who is the MX Head of Social Media at Samsung Electronics America. Today, we’re going to talk about creators and the key role they play in driving customer engagement and conversions for businesses.

We talk about:

- How to define a creator.

- Why supporting the creator economy is so important for Samsung.

- What is the Team Galaxy Program?

- Samsung’s partnership with Meta on their upcoming Galaxy Creator event.

- How Samsung helps creators turn passion into profession.

- How to ensure alignment between creators and companies while preserving authenticity.

- How Samsung is using Meta in their creator strategy.

- Some up-and-coming trends among creators.

We can’t wait to be part of the Samsung Galaxy Creator Collective, March 21-22. For the first time, we’re joining this unique event designed for creators, by creators. We’ll be sharing insights and advice to help accelerate their goals of turning their passions into a business. Stay tuned to access the event livestream https://www.samsung.com/us/explore/brand/galaxy-creator-collective/

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

Today’s episode is the first in a three-part series where we share interviews and conversations from this year’s International Women’s Month event. 

In this episode, Nicola Mendelsohn, VP of Global Business Group at Meta, starts off the panel with a great introduction, defining and discussing the challenges women are facing since the pandemic affected the timeline set for progress, and what we can do to enable us to push forward. In the first part of the series, Judy Toland, VP of Global Customer Marketing and Head of Office at Meta Chicago, interviews Aayati Dash Kar — who at the age of just 10, is already the Co-Founder and Creator of Queendom Metaverse and the Assistant Creative Designer of the book; LEADhER.

Here’s what to expect:

- An introduction from Nicola Mendelsohn about the challenges facing women in 2023 and what to do about them.

- Why women deserve equality.

- Some of Aayati’s personal experiences.

- The LEADhER book, what it’s all about and some lessons Aayati learned from the creative process.

- Women who have inspired Aayati.

- The Queendom Metaverse, how Aayati came up with it and what it does.

- Some of Aayati’s poetry.

#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing

On today’s episode, we’re joined by Brandon Brown. Brandon is the CEO and Co-Founder of GRIN, Inc, the pioneer behind the world’s first Creator Management platform. Brandon is here to talk about the key role of creators in driving engagement and providing valuable content to their communities, and what that means for advertisers.

We discuss:

- Brandon’s background and his journey to GRIN.

- The difference between influencers and creators.

- How brands can take advantage of creator management if they’re new to it.

- Switching from TV advertising to a more influencer-driven approach.

- Getting started with influencer marketing without large financial risk.

- Some general best practices around influencer marketing.

- The risks of associating your brand with a separate individual, and how to mitigate them.

- How the creative space looks set to evolve in general.

- Brandon’s biggest lesson when it comes to working with creators.

Learn more about GRIN and their work here.

#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing

In today’s episode, we’re joined by Anthony Scarpaci, VP of Growth at Acorns, and Will Sargisson, Marketing Science Manager at Meta. They’re here to dive into the idea of performance and attribution, and a ton of connected questions. We talk about:

- How digital media has changed over time and how companies like Acorns have had to adapt.

- How to choose measurement tools and methodologies in a privacy-centric landscape

- The resurgence of media mix modeling (MMM), and how it fits with attribution testing

- Acorns’ success testing private lift and plans for continuous measurement in the future

- Advice for advertisers getting started on their own journey with measurement and attribution.

#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing

On today’s episode, we’re talking to Miku Jha, Director of Applied AI and Innovation: Business Messaging and Ads here at Meta and Vikas Bhambri, Director of Sales and CX at Kustomer, recently acquired by Meta.

We talk about:

- The growth of messaging as a preferred form of communication. 

- The shift to business messaging and what it will mean for companies that adopt it.

- Cultural and global trends around how business messaging is evolving.

- Why businesses should embrace messaging now and not later.

- Customer expectations around business messaging vs. traditional channels.

- Advice for companies experimenting with business messaging.

- The most important concepts to keep in mind when adopting business messaging.

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

On today’s episode, we’re joined by Cassidy Lavin, SVP of Innovation at Smule, Inc., and Alex Watt, Strategic Partner Manager for Developer Partnerships here at Meta. They’re here to talk about how businesses like Smule are seeing growth from investments in video and how new Meta products can make this easier.

We talk about:

- How the rise of short-form video is impacting different industries.

- The importance of audio in short-form video compared to traditional video content.

- General best practices for short-form video content.

- Weighing up the challenges of the cost of producing video against wanting to be relevant and authentic.

- Some new Meta tools to help developers and content creators.

- What big things are coming next in the video space?

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

At Meta, we’re always searching for new ways for technology to drive your business forward – like Sharing to Reels. Learn more here.

On today’s episode, we’re joined by Cassidy Lavin, SVP of Innovation at Smule, Inc., and Alex Watt, Strategic Partner Manager for Developer Partnerships here at Meta. They’re here to talk about how businesses like Smule are seeing growth from investments in video and how new Meta products can make this easier.

We talk about:

- How the rise of short-form video is impacting different industries.

- The importance of audio in short-form video compared to traditional video content.

- General best practices for short-form video content.

- Weighing up the challenges of the cost of producing video against wanting to be relevant and authentic.

- Some new Meta tools to help developers and content creators.

- What big things are coming next in the video space?

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

Keep up with the latest about Reels products from Meta’s Developer Blog. At Meta, we’re always searching for new ways for technology to drive your business forward – like Sharing to Reels. Learn more here.

Turning Audiences Into Businesses with Kipp Bodnar and Piyush Mangalick 

On today’s episode, Alvin Bowles at Meta is talking to Kipp Bodnar, CMO at HubSpot, and Piyush Mangalick, VP of Business Engineering for a Media & Community Partnerships team at Meta. We’re talking about:

- How to get started building audiences and turning them into businesses.

- The shift from trusting brands and media to trusting influencers and creators.

- Tools and resources for turning audiences into businesses.

- How HubSpot’s tools can help creators build businesses.

- How can existing companies connect with creators and influencers?

- The importance of authenticity when working with influencers.

- The future of the influencer and creator industry.

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

Download Hubspot's Beginner's Guide to to Facebook & Instagram Marketing here. At Meta, we’re always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.

On this episode, we’re joined by Jorie Waterman, Industry Manager at Meta, and Sarah-Anne Birdsell, Global Technology Solutions Lead at Meta. They discuss the future of shopping, how technology is driving changes in e-commerce, and the future of multi-dimensional shopping.

Together we discuss:

- What the future of shopping will look like from an end-user perspective.

- How technologies like AI can make the online shopping experience more personalized and rewarding.

- Bringing online and offline shopping together.

- The evolution of multi-dimensional shopping and the metaverse.

- Advice for businesses looking to embrace multi-dimensional shopping.

- The technologies at the forefront of future shopping.

- Advice for businesses for adapting to an uncertain future.

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

At Meta, we’re always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.

In today’s episode, we’re joined by Latarria Coy, Head of Ethical Media - DEI Champion at Influential. Latarria is here to talk about ethical media and how companies can be more diverse, inclusive and fair.

We talk about:

• Latarria’s story and what is involved in being a head of ethical media.
• What does DEI look like for younger generations?
• How can companies sustain DEI over time?
• How influencers can help brands reach more diverse audiences.
• How brands can reconcile from imperfect past behavior.
• How to apply DEI more holistically in the company, and not just when interacting with customers.
• Some common roadblocks to implementing DEI and how to overcome them.
• The value of DEI for companies.

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

At Meta, we’re always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.

This episode is all about making purchases directly on social platforms like Facebook and Instagram. Joining host Jordan Rogers-Smith for the discussion are Carlos Martinez Tuanama, Business Engineer, Commerce at Meta, and Link Walls, VP, Digital Marketing Strategy at ChannelAdvisor.

They discuss:

• Why more and more users are buying on social platforms.
• Some best practices for showcasing products and services on those platforms.
• How on-platform checkout solves the perennial attribution question.
• The effects on the checkout experience in the greater web as a result of the rise of on-platform checkout.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Carlos Martinez Tuanama and Link Walls on LinkedIn. Visit ChannelAdvisor to learn about how they help organizations get plugged into multiple social platforms with minimum friction, and get a complimentary advertising analysis. You can also read their articles on:

• Future-proofing your digital marketing strategy
• Making your digital campaigns shoppable

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

Your True Self is Priceless.

As a long-time LGBTQIA+ ally, Mastercard knows how important it is to build safe, inclusive and welcoming spaces. A leading technology company, Mastercard is uniquely positioned to drive the growth of new communities at the new frontier—the Metaverse.

True Self World is an immersive, digital gathering place in the Metaverse for members of the LGBTQIA+ community and its allies. In this podcast, Finola Austin, Creative Strategist at Meta, and Gregg Weiss, Director/VP, Social Media and Digital Marketing, US Marketing & Communications at Mastercard, take a deep dive into the project.

They explain how strategic partnerships between Meta, world creators RhondaX and SKitter, and other creative agencies helped bring True Self World to life. You’ll learn how projects like Priceless Advice have had a global impact. Also, why world creators must be proactive about safety and inclusivity online, and what marketers should do if they want to dabble in the Metaverse.

After you listen, connect with Finola Austin and Gregg Weiss on LinkedIn. Explore Mastercard’s commitment to Pride here. Grab your Meta Quest headset and click here to explore True Self World.

Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.

Your True Self is Priceless.

As a long-time LGBTQIA+ ally, Mastercard knows how important it is to build safe, inclusive and welcoming spaces. A leading technology company, Mastercard is uniquely positioned to drive the growth of new communities at the new frontier—the Metaverse.

True Self World is an immersive, digital gathering place in the Metaverse for members of the LGBTQIA+ community and its allies. In this podcast, Finola Austin, Creative Strategist at Meta, and Gregg Weiss, Director/VP, Social Media and Digital Marketing, US Marketing & Communications at Mastercard, take a deep dive into the project.

They explain how strategic partnerships between Meta, world creators RhondaX and SKitter, and other creative agencies helped bring True Self World to life. You’ll learn how projects like Priceless Advice have had a global impact. Also, why world creators must be proactive about safety and inclusivity online, and what marketers should do if they want to dabble in the Metaverse.

After you listen, connect with Finola Austin and Gregg Weiss on LinkedIn. Explore Mastercard’s commitment to Pride here. Grab your Meta Quest headset and click here to explore True Self World.

Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.

This episode is all about empathy: what it is, how we can improve it, and the advantages it brings to everyone it touches. To discuss this topic, podcast host, Jessica Liao, is joined by Kate Brodock, CEO of Switch and General Partner of W Fund; Judith Martinez, Founder of InHerShoes Inc. and Social Impact Practitioner; and Corey Ponder, Creative, Curation, and Programs, Meta Content and Community Partnerships.

Judith kicks off the discussion by outlining various types of empathy. She also describes how different stakeholders can be exposed to different types of empathy in the workplace.   

Kate notes that not every employee is going to become empathetic.  However, exposing stakeholders to empathy can encourage empathetic processes that then trigger increased empathetic responses throughout the organization.

Corey frames it another way. He suggests that by delivering consistently, and showing up for what users need, organizations can then build up trust with stakeholders. 

After you listen, connect with podcast host Jessica Liao and guests Kate Brodock, Judith Martinez, and Corey Ponder on LinkedIn. Visit Switch and InHerShoes  to see two organizations hard at work dealing with topics such as gender and race inequality.

This episode dives into the strengths and weaknesses of machine learning (ML) and artificial intelligence (AI). Podcast host Jordan Rogers-Smith is joined by Miku Jha, Director of Applied Research and Development and Business Messaging at Meta and the Founder of AgShift, and Peter Wang, the Founder of Anaconda.

The guests start the discussion by giving working definitions of AI and ML and what both can offer organizations at their best but also what their natural limits are. Miku underlines the importance of augmenting these technologies with human experts and Peter warns against the seductive idea that AI and ML are magic pixie dust that can solve any business problem.

Miku and Peter also talk about the change management that has to accompany any successful deployment of AI and ML: team members have to adjust processes to account for success and stakeholders have to be educated on failures to ensure that the downsides of these new technologies don’t outweigh their positives.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Miku Jha and Peter Wang on LinkedIn. Visit Anaconda.com to learn about why it’s the world’s most popular data science platform.

This episode of the Business, Innovation and Technology podcast takes a research-based look at Gen Z and ways to better understand how to communicate with this cohort. Podcast host Jordan Rogers-Smith is joined by Meta colleagues Molly Anne Austin, Client Insights Lead, Entertainment, and Omar Zayat, Senior Director, Head of Industry - Entertainment.

The guests discuss Gen Z’s use of multiple platforms and why brands should consider each platform’s “superpower” when deciding how to frame and customize messaging and content. Molly and Omar share research on why Gen Z uses Facebook and Instagram: keeping up with interests, following influencers and creators, and being updated by brands they care about.

Molly stresses that Gen Z sees through brands that adopt social justice issues for just a day, a week, or a month. Brands need to stay on message all year; this is a generation that cares deeply about these issues. Omar says that brands also need to think about pathways to the metaverse, as this generation will probably be the first to consider it a normal form of social connection, both personally and professionally.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Molly Anne Austin and Omar Zayat on LinkedIn. 

This episode of the Meta Business, Innovation and Technology podcast focuses on shifting trends and ecommerce and what companies need to do to respond to these trends. Podcast host Jordan Rogers-Smith is joined by Varun Puri, Director of Commerce Business Engineering at Meta, and Sharon Gee, VP Revenue Growth - GM Omnichannel at BigCommerce.

Varun notes that discovering and purchasing products from brands and creators that people love is a fundamental human activity. But before you can be a brand or creator that people love, you need to get the basics of ecommerce right. Then you’ll be able to perform well on, among other places, the growing number of social marketplaces.

Sharon agrees that the fundamentals are key and goes on to underline the importance of having a data strategy to match your marketing strategy. While moving into omnichannel is alluring, it’s important to make sure that your brand is prepared for that leap forward.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Varun Puri and Sharon Gee on LinkedIn. Visit BigCommerce to learn more about the services it offers to retailers, including store creation, SEO, hosting, marketing, and security.

This episode of the Meta Business, Innovation and Technology Podcast gives a wide-angle perspective of changes that the iOS 14.5 update accelerated in marketing and how marketers focused on driving performance are adapting quickly to constant industry changes. Meg Youngblood and Arian Ashworth, Client Partners, have a wide-ranging discussion with Nandita Rao, Business Engineer. 

In particular, Meg notes that advertisers are no longer able to optimize minute-to-minute performance. Instead, marketers that are thriving in a signal-loss ecosystem are beginning to look more closely at incrementality and the impact channels are making on a business as a whole. Arian Ashworth adds that part of that impact will be made through design-driven creative assets that are rapidly deployed and measured. 

Nandita reminds companies that the iOS update is fairly technical. Having at least one tech resource involved in the new privacy-aware marketing that develops as a result (a type of marketing that will involve greater creative investment and differentiation), will ensure that opportunities don’t get missed. 

After you listen, connect with Meg, Arian, and Nandita on LinkedIn. To learn more about the iOS 14 update, visit the article in our Help Center.

This episode of the Meta Business, Innovation and Technology podcast highlights the importance of diverse-owned businesses and what Meta is doing to identify and promote such businesses on the platform. Podcast host and Global Partnerships Marketing Manager Cecilia Green is joined by Brittany Campbell, Strategic Audience Partnerships, in conversation with Savvy Co-Founders and Managing Directors David Chang and Raymond Koo.

Savvy is one of the companies that Meta has partnered with in adding a feature that allows diverse-owned businesses to identify as such on their Facebook Business Profile. Both Raymond and David see opportunity in the challenging times of the pandemic and are optimistic about steps like this new feature to help power greater changes in the future.

Cecilia underlines the increased attention that consumers are paying to how companies speak to them. And Brittany talks about her own department’s focus on consistently finding ways to serve diverse-owned businesses. Recognizing and serving diverse-owned businesses is not just an idea whose time has come but one that adds to a richer and more interesting marketplace.

After you listen, connect with podcast host Cecilia Green and guests Brittany Campbell, David Chang, and Raymond Koo on LinkedIn. You can also visit Savvy’s website and learn how you, too, can power your paid media with data-driven videos. If a diverse-owned business mentions this podcast when engaging with Savvy, they will get a 30% discount on Savvy’s services.

This episode of the Business, Innovation and Technology podcast focuses on the different ways the Metaverse continues to develop, continuing a conversation from a previous episode about opportunities for businesses in the Metaverse. Podcast host Jordan Rogers-Smith is joined by Pim de Witte, CEO of Medal.tv; Elizabeth Kiehner, VP of Enterprise Transformation at Capgemini Invent; and Ziad Traboulsi, Director of Business Engineering at Meta. 

The guests discuss the impact that millennials are having on the Metaverse, particularly remix and gaming culture. Sharing aspects of both can welcome and invite more people to share their lives in a digital format. This also implies that companies are paying attention to trends and creating experiences that engage current users and attract new users. Ziad notes that opportunities in the Metaverse await every industry and right now is an excellent time to seize first-mover advantage. 

The guests also discuss the promise of closer family, education, and business connections, despite vast distances between parties, as well as the possibilities of new technologies that can take Metaverse users beyond using headsets.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Pim de Witte, Elizabeth Kiehner, and Ziad Traboulsi on LinkedIn. You can also visit Medal.tv for your own gameplay and Capgemini Invent to learn about the many services it offers. 

This episode of the Business, Innovation and Technology podcast is the first part of two episodes on business opportunities in the Metaverse. Podcast host Jordan Rogers-Smith is joined by Pim de Witte, CEO of Medal.tv, Elizabeth Kiehner, VP of Enterprise Transformation at Capgemini Invent, and Ziad Traboulsi, Director of Business Engineering at Meta. 

The guests discuss why the Metaverse is making such progress and its implications for consumers, employees, and businesses. Platforms like Medal.tv are part of a digital life that individuals are beginning to care more and more about (and are willing and able to share only digitally). Whether they do so under their own name, via a pseudonym, or anonymously, is also an open question, but one that points to a more important truth: everyone has an opportunity in the Metaverse because it is a great leveler, allowing you to be judged on what you do instead of who you are.

The guests also discuss the opportunities for more immersive experiences and that there will likely have to be a next-generation technology advance to accommodate all the features and possibilities to come. As more people are willing to experiment and invest in the Metaverse, a strategic economic shift will happen that will provide value in every sector.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Pim de Witte, Elizabeth Kiehner, and Ziad Traboulsi on LinkedIn. You can also visit Medal.tv to use for your own gameplay or Capgemini Invent to learn about the many services they offer. 

This episode of the Business, Innovation and Technology podcast is a continuation of the previous episode, focusing on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is once again joined by Ben Howell, VP of Global Brand Media at Salesforce; Julie Cullinane, B2B Industry Manager at Meta; and Ish Davis, Business Engineer at Meta.

The guests discuss changing consumer expectations, including the rise of the “microwave customer,” as well as overcoming resistance to technological change from employees. This includes skepticism about VR technology and other digital tools like Portal, which can really help to bridge the gap of vast distances between team members.

The guests also discuss the idea that widespread remote work is probably here to stay. That, however, also offers opportunities for staff to get together physically in different situations in order to work together and build camaraderie. Those closer teams can in turn do a better job of creating a customer-centric culture—one that meets the needs of those customers who want a seamless experience from the first touchpoint all the way through.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Ben Howell, Julie Cullinane, and Ish Davis on LinkedIn. Visit Salesforce.com to learn more about how it can accelerate your business.

This episode of the Business, Innovation and Technology podcast focuses on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is joined by Ben Howell, VP of Global Brand Media at Salesforce; Julie Cullinane, B2B Industry Manager at Meta; and Ish Davis, Business Engineer at Meta.

The guests discuss various ways in which businesses are adapting themselves to serve B2B customers better. Those ways can run from using messaging apps like Slack instead of traditional email to the agility necessary for businesses of any size to keep up with the changing complexities of the marketplace. Platforms like Salesforce assist businesses in meeting customers where they are, using the methods they are most engaged in.

The guests build on the question of agility by discussing “microwave customers” (they want it hot and now) and how seamless integrations and one-click capture of data are key to making sure customers stay with the messaging that brands are offering.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Ben Howell, Julie Cullinane, and Ish Davis on LinkedIn. Visit Salesforce.com to learn more about how it can accelerate your business. 

This episode of the Business, Innovation and Technology podcast looks at different approaches to building the Metaverse. Podcast host Jonathan Kratz, Director and Head of Industry of Technology, Mobile, and Creativity at Meta has two conversations, one with Ralph Pardo, CEO of OMG NA, the other with Janet Lee, SVP and CMO of Mobile Experience at Samsung Electronics America.

Ralph shares why he thinks society is ready to go “all in” on the Metaverse: the incremental change we have seen for many years has recently become large-scale change, opening people to all sorts of possibilities. Yet even as these possibilities open up, Ralph maintains it’s more important than ever to be intentional about the applications that companies are building in the Metaverse. That intentionality will drive design.

Janet makes some allusions to the experience that Samsung is currently building in the Metaverse (and hopes to open to the public later this year) and indicates that she shares Ralph’s intention-driven thinking. One of Samsung’s big wins recently has been in using new media to push a new product and in Janet’s discussion with Jonathan, she shares why storytelling is so important.

After you listen, connect with podcast host Jonathan Kratz and guests Ralph Pardo and Janet Lee on LinkedIn. You can also visit Hearts & Science to learn the latest about branding and the Samsung Newsroom for the latest on mobile experiences.

This episode of the Business, Innovation and Technology podcast looks at different approaches to building the Metaverse. Podcast host Jonathan Kratz, Director and Head of Industry of Technology, Mobile, and Creativity at Meta has two conversations, one with Ralph Pardo, CEO of OMG NA, the other with Janet Lee, SVP and CMO of Mobile Experience at Samsung Electronics America.

Ralph shares why he thinks society is ready to go “all in” on the Metaverse: the incremental change we have seen for many years has recently become large-scale change, opening people to all sorts of possibilities. Yet even as these possibilities open up, Ralph maintains it’s more important than ever to be intentional about the applications that companies are building in the Metaverse. That intentionality will drive design.

Janet makes some allusions to the experience that Samsung is currently building in the Metaverse (and hopes to open to the public later this year) and indicates that she shares Ralph’s intention-driven thinking. One of Samsung’s big wins recently has been in using new media to push a new product and in Janet’s discussion with Jonathan, she shares why storytelling is so important.

After you listen, connect with podcast host Jonathan Kratz and guests Ralph Pardo and Janet Lee on LinkedIn. You can also visit Hearts & Science to learn the latest about branding and the Samsung Newsroom for the latest on mobile experiences.

What do we still need to make Web3 and NFTs more accessible to new creators and participants? In this episode of the Meta Business, Innovation and Technology podcast, host Jessica Liao returns with guests Maliha Abidi, Founder and Artist at Women Rise NFT; Elissa Maercklein, Advisor; and Meta’s Madeline Lieber and Renfei Zou to continue their discussion on NFTs.

Looking to the future, the panel explains several factors that will be critical for increasing accessibility and adoption, including ease of use and scalable tactical learning. They explore ways the Metaverse can help creators succeed and what applications NFTs could have in the Metaverse.

You’ll learn how projects like Women Rise NFT build communities through education, how augmented reality and other technologies will lead to new NFT use cases, and the transformational financial impact one set of NFTs can have for one student.

If you skipped it, be sure to go back and listen to [Part 1]. After you listen, connect with podcast host Jessica Liao and guests Maliha Abidi, Elissa Maercklein, Madeline Lieber, and Renfei Zou on LinkedIn.

Learn more about Maliha’s unique NFT project by visiting WomenRise.art. Begin your journey into the Metaverse here.

How can NFTs advance social justice? Jessica Liao, Business Engineering Manager for Meta, hosts this special episode of the Meta Business, Innovation and Technology podcast featuring Maliha Abidi, Founder and Artist at Women Rise NFT and Elissa Maercklein, Advisor. Program Manager Madeline Lieber and Business Engineer Renfei Zou of Meta also join the discussion.

The panel talks about how NFTs offer a way for women and other underrepresented groups to learn about Web3 and blockchain, lend support to causes they care about, and earn income from digital creations. They discuss how education is key to lowering the barrier to entry for Web3, and Maliha shares how Women Rise plans to onboard 100,000 women by the end of 2022.

You’ll also learn what kinds of jobs, businesses, and audiences women might have in Web3; what else the Web3 space needs to be more accessible; and how NFT projects in the Metaverse are already generating significant wealth for women around the world.

After you listen, connect with podcast host Jessica Liao and guests Maliha Abidi, Elissa Maercklein, Madeline Lieber, and Renfei Zou on LinkedIn.

Learn more about these unique NFT projects by visiting WomenRise.art. Begin your journey into the Metaverse here.

In an interview for CoinGeek, Artur Souza, VP of Business Engineering for Global Business Group at Meta, takes us into the Metaverse in this episode of the Meta Business, Innovation and Technology podcast. CoinGeek Editor Patrick Thompson asks the questions on everyone’s mind, from curious beginners to everyday users.

Artur shares the basic premise of the Metaverse: to bring the real world and the digital world together. He explains what attracts people to the Metaverse, how we can access it, and what kinds of immersive experiences we might have. There are strong use cases for consumer, business, and educational activities.

You’ll learn about NFTs, why they are essential to the Metaverse, and how they drive financial equity. Artur also talks about Meta’s digital wallet project, working with regulators to close gaps and understand opportunities, and the biggest challenges to mass adoption of the Metaverse.

After you listen, connect with Artur Souza and Patrick Thompson on LinkedIn. Begin your journey into the Metaverse here.

In an interview for CoinGeek, Artur Souza, VP of Business Engineering for Global Business Group at Meta, takes us into the Metaverse in this episode of the Meta Business, Innovation and Technology podcast. CoinGeek Editor Patrick Thompson asks the questions on everyone’s mind, from curious beginners to everyday users.

Artur shares the basic premise of the Metaverse: to bring the real world and the digital world together. He explains what attracts people to the Metaverse, how we can access it, and what kinds of immersive experiences we might have. There are strong use cases for consumer, business, and educational activities.

You’ll learn about NFTs, why they are essential to the Metaverse, and how they drive financial equity. Artur also talks about Meta’s digital wallet project, working with regulators to close gaps and understand opportunities, and the biggest challenges to mass adoption of the Metaverse.

After you listen, connect with Artur Souza and Patrick Thompson on LinkedIn. Begin your journey into the Metaverse here.

Tier 11 Agency’s true aim is to unlock the online business potential of purpose-driven companies. This episode of the Meta Business, Innovation, and Technology podcast, hosted by Jordan Rogers-Smith, features Ralph Burns, Founder and CEO of Tier 11. Ralph shares the story of how his sales blog side project led to building a business on Meta.

In the early 2010s, the marketing industry pivoted from web-first to mobile-first. Jordan and Ralph discuss how this change created momentum for Tier 11 and set the company on a growth trajectory. Ralph also talks about partnering with Meta to grow their ads presence across multiple channels.

You’ll also hear Ralph’s advice for getting started, including how to know if you need an agency; how new data privacy regulations will affect targeting; and why impactful advertising is about the right message before the ad click and the right experience after.

After you listen, connect with podcast host Jordan Rogers-Smith and guest Ralph Burns on LinkedIn. You can also follow Ralph on Twitter @RalphHB.

Learn more about Tier 11 at TierEleven.com.

Adrian Nash, Head of Strategy for Customer Experience at SAP, joins podcast host Jordan Rogers-Smith and Sean Bedford, Business Engineer at Meta on this episode of the Business, Innovation and Technology podcast. They discuss changing expectations and regulations around consumer data privacy and the innovative technologies that result.

Adrian and Sean begin with an overview of data privacy as it relates to digital marketing. They discuss the shift away from third-party and toward first-party data as a way to balance privacy and personalization. The technologies that support this trend have a significant impact on consumers’ digital behaviors, the development of new legislation, and more.

You’ll also learn about SAP and Meta’s newest innovations in privacy-enhancing tech. For example, Meta’s Privacy Lift Measurement solution allows advertisers to understand campaign performance while limiting data access. At SAP, privacy-enhancing technologies are opportunities for innovation and investment.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Adrian Nash and Sean Bedford on LinkedIn.

The digital advertising ecosystem is evolving as demand for consumer data privacy increases. Advertisers must keep pace with these changes and maximize the impact of every creative asset in a campaign. Successful creative is both an art and a science–creative insights help creators design ads that will drive attention and engagement.   In this episode of the Meta Business, Innovation, and Technology podcast, host Jordan Rogers-Smith welcomes Julien Decot, Senior Director for Ads Partnerships at Meta, and Julie Holmes, Product Marketing Manager at Spirable. Spirable is a creative performance platform that analyzes and optimizes creative for maximum engagement.

Creative intelligence is the art and science of building creative assets, using technology to optimize those assets for a variety of audiences, and deploying and analyzing campaigns. You’ll learn how the technology works, how companies built it into bigger workflows, and how it generates value for the consumer, the creator, and the company.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Julien Decot and Julie Holmes on LinkedIn.

Podcast host Jordan Rogers-Smith welcomes special guest Jake Bailey to this episode of the Business, Innovation and Technology podcast. Jake is Director and Head of Paid Media Labs at LinkedIn. Artur Souza, VP of Business Engineering for Global Business Group at Meta, also joins this discussion about digital transformation in advertising.   Jake discusses digital transformation in terms of digital marketing–within the last 15 years, the industry has undergone three major pivots: From offline to web-first, then to mobile-first, and now to a privacy-first industry. Artur discusses how digital transformation aligns with customer-centricity, as the focus should be on the consumer’s experience rather than the tech.

You’ll learn how LinkedIn is using Meta solutions to enable its digital transformations for B2B, and how LinkedIn is reexamining ad targeting from a privacy-first perspective. Artur and Jake also share strategies for approaching or accelerating transformation, common mistakes to avoid, and examples of companies that got it right.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Jake Bailey and Artur Souza on LinkedIn.

The past two years have changed the world, from the remote work revolution to the Great Resignation. For tech workers, the number of job opportunities far exceeds available talent. Recruiters must rethink the way they approach candidates — it’s not enough to evaluate a resume. They must consider a candidate’s potential for future growth and whether the company’s value proposition is the ideal next step in a candidate’s career.

In this episode of the Meta Business, Innovation, and Technology podcast, host Jordan Rogers-Smith offers a glimpse into technical recruiting at Meta. Eight technical recruiters from around the world offer their perspectives on how the recruiting process must evolve to meet job seekers' new expectations. 

Flexible work arrangements, a healthy work-life balance, and opportunities for career growth are mandatory. You’ll learn the importance of passive recruiting, keeping rejected candidates in the talent pool, and engaging ambassadors in the recruiting process to ensure transparency and effective communication.

After you listen, connect with podcast host Jordan Rogers-Smith. You can also find this episode’s featured guests on LinkedIn here: Ellycia Colon, Dan Connolly, Adarsh Kotwal, Heloísa Mandil, Cheryl Mitchell, Sirisha Palusa, Galvin Pereira, and Ritu Sharma.

The digital advertising ecosystem is evolving, driven by people’s concerns about data privacy and bolstered by legislation regulating how data can be collected and used. Yet consumers still crave connection with products and services that bring value to their lives. How can advertisers and marketers strike a balance?

Steven Moy, CEO of advertising agency Barbarian, interviews Tatiana Peck in this special episode of the Meta Business, Innovation, and Technology podcast. Tatiana is a Strategy & Insights Lead in Marketing Science Research for Meta’s Creative Shop, and she shares how creative is still the most important lever advertisers have to drive business outcomes.

Tatiana explains three primary digital strategies that empower creative to generate meaningful impact. Advertisers should: (1) embrace interactivity to build two-way relationships with customers, (2) broaden messaging strategies to appeal to a wider variety of interests and motivations, and (3) implement messaging across the funnel to capture intent at any stage of the customer journey.

After you listen, connect with Steven Moy and Tatiana Peck on LinkedIn. Learn more about Steven’s agency, Barbarian, by visiting WeAreBarbarian.com.

Small and medium businesses met with unprecedented hardships during the pandemic. In this episode of the Business, Innovation, and Technology podcast, host Jordan Rogers-Smith welcomes a panel of business engineers and business owners to talk about how digitalization was critical for keeping the doors open.

Featured guests include Adriana Peon, Director of Partner Solutions for Global Audiences; Serign Jobe, Engineering Leader; Dr. Matthew Dunn, Co-Founder, Partner, and Orthodontist at Dunn Orthodontics; and Andrew Evans, Co-Owner of boutique retailer Roaming Travelers.

Matthew and Andrew talk about how they adopted new digital solutions like online scheduling platforms and websites optimized for e-commerce helped them continue to provide extraordinary service. Adriana and Serign offer their perspectives on how technology partners can support businesses in their efforts.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Adriana Peon, Serign Jobe, and Dr. Matthew Dunn on LinkedIn. Explore Andrew’s boutique at RoamingTravelers.com. Learn more about Dr. Matthew Dunn’s practice by visiting Dunn-Orthodontics.com.

Need more ideas? Visit Meta’s Business Resource Hub for free webinars, expert-led training events, and certification opportunities. Our Business Partner directory will help you identify potential partner companies that are fully vetted with a proven track record of success.

What is a Solutions Engineer? In this episode of the Business, Innovation, and Technology podcast, host Jordan Rogers-Smith talks with four of Facebook’s Solutions Engineers about their roles and experiences.

The episode features Shue Ching Chia, Solutions Engineering Manager; Qile He, Solutions Engineer; Christine Lu, Solutions Engineering Manager; and Yannick Mahé, Head of Business Engineering for the Greater China region.

The group discusses several topics: the nature of the job and its many possibilities, diverse paths that lead to careers at Facebook, what recruiters look for in Solutions Engineers and why you should apply even if your skills and experiences are a little bit different from the job description.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Christine Lu, Qile He, Yannick Mahé, and Shue Ching Chia on LinkedIn.

In Part 2 of our Fireside Chat, guest host Jessica Liao (Business Engineering Manager for Applied Research and Development at Facebook) returns to host fellow experts Bruce Hazan, Global Director of Business Engineering and Business Innovation for Facebook; Miku Jha, founder of AgShift and currently Applied Research and Development Lead at Facebook; and Tarin Ziyaee, Neural Interfaces Engineering Manager for Facebook.

The panelists dive deeper into the innovation process, emphasizing the importance of thinking big but starting small. They share the benefits of exercising one’s entrepreneurial ambitions within large organizations like Meta, especially the ability to validate and scale quickly.

You’ll also learn strategies for identifying meaningful success metrics at each development stage, building diverse teams, and fostering a culture of innovation.

After you listen, connect with podcast host Jessica Liao and guests Bruce Hazan, Miku Jha, and Tarin Ziyaee on LinkedIn.

Keep up with the latest from Meta's Business Engineering Team by following us on Medium.

The Fireside Chat is a special two-part episode of the Business, Innovation and Technology podcast, featuring guest host Jessica Liao, business engineering manager for applied research and development at Facebook. She hosts a panel of experts to discuss driving growth with innovation and an entrepreneurial mindset.

Jessica is joined by Bruce Hazan, global director of business engineering and business innovation for Facebook; Miku Jha, founder of AgShift and current applied research and development lead at Facebook; and Tarin Ziyaee, neural interfaces engineering manager for Facebook.

The discussion focuses on how business engineers work with clients and colleagues to identify business problems and opportunities and bring them to life. You’ll learn how large organizations like Facebook foster entrepreneurship within the company, why customer-centricity drives the best innovations, and why innovation processes must make room for pivoting to a new direction.

After you listen, subscribe to this podcast to be notified when Part 2 goes live. Then, connect with podcast host Jessica Liao and guests Bruce Hazan, Miku Jha, and Tarin Ziyaee on LinkedIn.

This episode of the Business, Innovation and Technology podcast focuses on creative intelligence and video marketing. Podcast host Jordan Rogers-Smith is joined by Alex Collmer, Founder and CEO of VidMob; Emily Rose, Client Partner for Digital Disruptors at Facebook; and Alastair Cotterill, Global Creative Product Lead at WhatsApp.

The guests discuss why even established brands should be thinking about video. Customers increasingly prefer video content, and businesses can tell more complex stories through video. New technology platforms like VidMob help by making it easier for businesses of all sizes to produce quality videos, deploy campaigns, and measure and adjust rapidly.

Alex explains how VidMob’s technologies analyze videos frame-by-frame to better understand the why behind marketing performance. You’ll learn the basics of what makes a good video, how video can fit into the total brand experience, and why data drives creative agility.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Alex Collmer, Alastair Cotterill, and Emily Rose on LinkedIn. Visit VidMob.com to learn more about their creative intelligence platform.

Jorie Waterman, Industry Manager at Meta, is the featured expert on this episode of the Business, Innovation and Technology podcast. She joins podcast host Jordan Rogers-Smith to talk about how businesses can leverage digital technologies to prepare for the holiday shopping season.

They discuss several strategies for adapting to new consumer behaviors and encouraging a smoother peak season for customers and employees. Jorie explains how tactics like pre-holiday sales and pre-ordering options take advantage of natural demand and allow for more time to cope with shipping delays, inventory scarcity, and other disruptions.

You’ll learn how digital allows brands to build deeper relationships with their customers through empathetic communication and entertaining. Jorie also provides a detailed overview of strategies for using data from multiple sources to evaluate business outcomes.  

After you listen, connect with podcast host Jordan Rogers-Smith and guest Jorie Waterman on LinkedIn.

In this episode of the Business, Innovation and Technology podcast, Business Engineering Lead Jordan Rogers-Smith welcomes a panel of global colleagues to talk about building diverse teams. Alex Chan, Director of Business Engineering, APAC; Angelique Kamara, Director of Global Partner Solutions; and Christine Warner, VP, Global Partnership Management and Business Development, are the featured panelists.

The discussion centers on diversity as a driver of innovation and positive business outcomes. The panel discusses the role of remote work and geographic dispersion; how diversity and inclusion can be built into the fabric of an organization, even across remote teams; and what common barriers organizations encounter as they try to become more diverse.

The panelists also share some takeaways from their own learning journeys, from acknowledging personal privileges and biases to becoming allies for underrepresented groups. You’ll also learn why it is so critical to stay focused on diversity, equity and inclusion initiatives during times of societal and economic change.

After you listen, connect with podcast host Jordan Rogers-Smith and the panelists on LinkedIn:

Alex Chan

Angelique Kamara

Christine Warner

Citations:

Innovation Through Diversity

How Diversity Can Drive Innovation

Diversity wins: How inclusion matters

Keep up with the latest from Meta's Business Engineering Team by following us on Medium.

This episode of the Business, Innovation, and Technology Podcast features a panel of four women from around the globe, each a Business Engineer for Facebook. Jing Mei Sim covers small to medium businesses in China. Charlotte Philippe focuses on the luxury and travel industries in southern Europe. Christine Lu works with clients in healthcare, consumer packaged goods, and retail in North America. Mirella Silva works with retail and e-commerce clients in Brazil.

The panelists share their stories about becoming engineers and how their careers led them to Meta. They also discuss the challenges women in tech face as they build their careers, from overcoming imposter syndrome to building a diverse network of mentors and allies.

You’ll also learn how Meta promotes diversity and inclusion by offering support groups and programs for underrepresented populations, openly acknowledging human biases, and recruiting for unique skills and abilities beyond coding.

After you listen, connect with the panelists on LinkedIn:

Dil Ibrahim

Jing Mei Sim

Charlotte Philippe

Christine Lu

Mirella Silva

Matthew Sinclair, Partner and VP of Engineering at Boston Consulting Group’s Digital Ventures and Jean-Marie Ferdègue, Director of Business Engineering, Gaming at Facebook, are the featured experts on this episode of the Business, Innovation & Technology Podcast. Together, they explore key elements of innovation: desirability, feasibility, viability, and impact.

Matthew and Jean-Marie discuss how Digital Ventures and Facebook rely on multidisciplinary teams and cross-collaboration to develop impactful solutions. They also talk about how lean teams prevent scope creep, why companies must look beyond vanity metrics as measures of success, and what they look for in job candidates.

You’ll also learn Matthew and Jean-Marie’s perspectives on what really drives innovation. It is not necessarily company size, industry, or access to resources. It is psychological safety, or every employee’s freedom to bring ideas (good or bad!) to the table and to feel comfortable failing and trying again.

After you listen, connect with Matthew Sinclair on LinkedIn and Twitter @MatthewSinclair. Visit BCGDV.com to learn more about Boston Consulting Group Digital Ventures.

Then, connect with Jean-Marie Ferdègue on LinkedIn.

How do businesses stay up to date on trends and opportunities when technologies evolve constantly? The Meta Business Engineering Team is always innovating, helping businesses build a framework for digital transformation and leverage Facebook as a growth driver.

The Business Engineering Team’s new venture, the Meta Business, Innovation, & Technology Podcast, further supports business leaders by bringing together industry experts and fostering conversation about emerging trends and strategies.

The debut episode features Jordan Rogers-Smith, Business Engineering Lead for Global Agencies; Pooja Piyaratna, Director of Business Product Marketing Solutions; Jon Eide, Director of Product Strategy and Applied Research; and Vatsal Mehta, VP of Business Engineering & Partner Solutions. They discuss digitalization during and after COVID-19.

You’ll learn about common barriers to digital transformation and the importance of leadership and change management during transition periods. They also discuss how Meta plays a key role in building digital strategies that help at-risk businesses survive in the volatile pandemic economy.

After you listen, connect with this episode’s featured guests on LinkedIn:

Jordan-Rogers Smith

Jon Eide

Vatsal Mehta

Pooja Piyaratna