22 // Brand

Brand is not just a name or a logo—it’s the character of a company and its products. Adam and Mark discuss the memetic and emotive elements of branding; brand as tribal identity; and Muse brand values like thoughtfulness and curiosity.

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Show notes

• Brand New
• history of the Heinz brand
• logomark
• Richard Branson / Virgin
• Pixar
• Nike / the Swoosh / Just Do It
• 37signals
• Tarsnap
• Sabaki
• the Muse newsletter
• The 22 Immutable Laws of Branding
• FedEx business biography
• memetic
• Notion illustrations by Roman Muradov
• Cragistlist and brutalist web design
• proof of work
• typography of Apple, Inc.
• packaging design on 99designs
• Harley-Davidson
• consumerization of IT and Bring Your Own Device
• BlackBerry, corporate VPNs
• administrative legibility