32 // Pricing

Pricing a product is one of the most difficult and high-stakes part of running a software business. Adam, Mark, and Lennart discuss the latest pricing updates for Muse; the pros and cons of selling through the iOS App Store; concerns with subscription payments for software; and why it’s important to be experimental and iterative with your prices.

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Show notes

• Lennart Ziburski
• Potsdam, Germany
• Ink & Switch essay on the Muse prototype
• Desktop Neo
• The Cloudfall
• Muse pricing
• idea maze
• psychology of why most prices end in .99
• conversion rate
• freemium
• total cost of ownership
• Things
• Mars rover software
• static linking
• Heroku pricing
• pricing books: Priceless, Don’t Just Roll the Dice, Pricing on Purpose
• pricing for the enterprise
• Notion previous pricing / free tier with 1000 blocks
• Sublime Text
• nagware
• We’ve Always Had Freemium, It’s Called Piracy
• Muse newsletter where we first asked beta users to weigh in on price