43 // Storytelling

What do the Bible, TED talks, superhero movies, and Steve Jobs’ product announcements have in common? They use stories to share ideas, culture, and worldview. Adam and Lennart discuss this, and the role storytelling can play in product marketing and design.

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Show notes

• the smell of autumn
• Muse is hiring
• Metamuse episode on our partnership model
• local-first engineer
• designer & storyteller
• the Bible
• superhero movies as modern myths
• TED talks
• Steve Jobs as a storyteller
• Steve Jobs introducing the iPhone (2007)
• marketing
• marketing funnel
• Muse’s onboarding
• dark patterns
• the medium is the message
• lecture
• copywriting
• hero shot
• html video
• responsive design
• CSS transitions
• scroll hijacking
• Explorable Explanations
• WordPress, SquareSpace
• Notion blew up on TikTok
• vignette
• aspect ratio
• Guy Gavriel Kay
• worldbuilding
• iPhone 1 notes app
• skeuomorphic
• slide to unlock
• BlackBerry
• iPhone 1 commercial “Calamari”
• Muse Pencil toolkit
• iPadOS PencilKit
• Metamuse episode on tool switching
• marketing design