52 // Product launches

If you’ve built a great product, a launch is how the world can find out about it. Adam and Mark discuss the anatomy of a product launches, including creating a “moment” in your social graph; why you should decouple product releases from your marketing launch; and mechanics like waitlists, feature flags, and press. Plus: how sharing your work with the world strengthens your team identity.

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Show notes

• Muse for Mac
• Product Hunt
• How they launched it: Mailchimp
• soft launch
• waitlists
• gradual rollouts and feature flags
• press embargo
• TechCrunch, Gigaom, The Verge
• Heroku Postgres
• Ubuntu release cycle
• Heroku Cedar
• How to Launch on Product Hunt