PATREON-EXCLUSIVE EPISODE - https://www.patreon.com/posts/404-boy-in-78936344
We look back on the prototypical modern viral media phenomenon: the "Balloon Boy" hoax of 2009. After bingeing about 90 minutes' worth of MSNBC coverage, we discuss how the Balloon Boy both presaged and diverged from the sorts of flash-in-the-pan viral sensations that would dominate the next 14 years. PLUS: fiery hot takes on the sudden resignation of Toronto Mayor John Tory.