The key to really understand Bridging the Credibility Gap is in this cultural idea that we have discussed in past podcasts. Which is that we are moving, and in some regions of the country have moved, from being a Christian culture (where large groups of society have a current Christian experience) to a post-Christian culture (where the majority has a knowledge or memory of a Christian experience) to a pre-Christian culture (that has no knowledge or memory of a Christian experience). Which means that increasing numbers of people that you meet who need Jesus either don't have an intrinsic belief in the core gospel message or they don't have an awareness of the core gospel message at all.