#239 - Rosa Weiner: Building a Sustainable Music Career in the Digital Age

Rosa Weiner began her music journey as a solo artist, later fronting multiple bands and performing as a session vocalist for independent artists across the North-West. Her career spans several facets of the industry, including roles as a music journalist for publications like Bido Lito!, Liverpool Noise, and We Plug Good Music. After working in events and as an A&R scout for an indie label, Rosa joined Horus Music in 2020. Now as their Digital Marketing Manager, she leads social media, B2B marketing, and digital PR, helping to promote emerging global artists with impactful campaigns.

In this episode, Michael Walker dives into an engaging conversation with Rosa Weiner, exploring what it takes for independent artists to thrive in a crowded digital market.

Key Takeaways

• Community as Currency: Why focusing on building a strong community is more valuable than follower counts
• Revenue Unlocked: Tips on maximizing revenue through fan subscriptions, merch, and lesser-known royalties.
• AI in Music: How artists can leverage AI while preserving authenticity and creative control.

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Learn more about Rosa and Horus Music at: https://www.horusmusic.global/

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