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Modern Musician

The Evolution of Fan Engagement and Envisioning the Future of Music with Rob Abelow

50 min • 12 juni 2023

Rob Abelow is the founder of Where Music's Going which helps artists and builders grow more-connected audiences through new technology. He spent 15 years in the trenches with artists, as the founder of a record label and artist management firm, representing artists who have performed on iconic stages and festivals around the globe. Rob speaks often on growing sustainable audiences and navigating music 2.0 -> 3.0, and his goals for the future of music include increasing the value of music and putting control in the hands of artists.

In this episode, we sit down with Rob to talk about his experiences in the music industry and how new technology is changing the way artists connect with their audiences. Rob shares his valuable insights on building sustainable audiences, music AI, and the future of music.

Here’s what you’ll learn: 

  • How new exciting technologies are changing the way artists engage with their audiences.
  • Understand the current state of AI in the music industry and why it is seen as a promising tool by many music creators and producers.
  • The Power of Direct-to-Fan Marketing in the digital age and the path to sustainable audiences.


Subscribe to Where Music’s Going: https://www.wheremusicsgoing.com/

Follow on Twitter: https://twitter.com/AbelowRob

Want to Fast Track Your Music Career? Try MusicMentor™ Pro For Free: https://link.modernmusician.me/MusicMentor

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