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MSP Cyber Roundtable

E83. The Talk About Talking About Security (to Sell)

58 min • 5 mars 2025

Join Matthew Fisch of FortMesa on the MSP Cyber Roundtable, along with special guest, Mike Bakaic from Iceberg Cyber as they discuss how to talk about cybersecurity with clients to drive sales. Master the art of framing security as a business enabler and handling objections with ease.

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