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Music Ally Focus

Licensing David Guetta's music in the metaverse – how hard could it be? Vickie Nauman did it, and tells us about the future of metaverse music licensing.

28 min • 7 april 2022

Music Ally Focus #54: Vickie Nauman, founder of music consultancy CrossBorderWorks, recently worked on a notable metaverse project, which involved the music licensing for 20 of David Guetta’s songs for an event where he – via his virtual avatar – DJ’ed in Roblox earlier this year. So we wanted to talk to Vickie about licensing music – something tricky enough in normal circumstances - in the metaverse. She tells us what she learned, and what she thinks the future of music in the metaverse will look like.

This Focus podcast is another in a series that digs into the burgeoning web3 space: the new concepts, ideas, and conventions and how they relate to the music business. 

Vickie/CrossBorderWorks: https://www.crossborderworks.com

David Guetta's Roblox party: https://roblox.fandom.com/wiki/David_Guetta_DJ_Party

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