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Music Ally Focus

Music Ally Focus #16: Roblox has 43.3m daily active users – what opportunities does the booming "YouTube of games" platform have for music, artists and the music industry?

16 min • 12 maj 2021

Music business news, analysed in brief by Music Ally's Stuart Dredge and Joe Sparrow. Games firm Roblox is firmly on the music industry map now, and Roblox published its Q1 results, revealing that it generated $387m of revenues in the first three months of this year, up 140% compared to Q1 2020. It also has 43.3m daily active users, and music is increasingly a part of the Roblox experience - so Joe and Stu analyse what this might mean for the music biz, and how artists could use it to make cool new experiences for fans.

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