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Music Ally Focus

Music Ally Focus #50: Kristin Graziani, president of distribution and payments firm Stem, talks about the evolving role of digital distributors, and what artists actually want in their services.

23 min • 11 mars 2022

Distributors hold even more keys to powerful fan-engagement opportunities than ever. Last year saw big changes in the space: aggressive geographic expansion, moves into NFTs, DeFi, and crypto, and fintech partnerships. Music Ally’s Editor Joe Sparrow talks to special guest Kristin Graziani, president of music distribution service Stem – who talks about the evolving role of digital distributors in 2022, and what artists actually want from their distributor, in an era when Direct-to-fan is becoming the default approach for emerging and established artists.

Stem: https://stem.is

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