This episode: A Spotify marketing special! How can artists use Spotify's tools to maximise their impact on - and off - the platform?
In this workshop-panel we’re going to talk to Spotify’s Charleton Lamb and Jeff Stempeck about getting the most out of Spotify for Artists, the Playlist Submission tool, Canvas, Marquee and more. We’ll also get the perspective of some real-world marketers who’ve used Spotify as a marketing tool to great effect: Moody Jones of EMPIRE and Breyner Baptista of Blackstar London. So let’s dig into how we can all wring the most out of the tools, and how to build them into nuanced, successful artist campaigns. It's hosted by Music Ally writer Joe Sparrow and features regular panelist Patrick Ross, Music Ally's SVP of Digital Strategy.
GUESTS: Charleton Lamb - Senior Product Marketing Manager @ Spotify
Jeff Stempeck - Lead, Artist & Label Marketing @ Spotify
Moody Jones - Vice President Digital and Creative @ EMPIRE: https://www.empi.re
Breyner Baptista - Marketing Executive @ Blackstar London: https://www.blackstarlondon.com/
Henriette Heimdal - Market Development Coordinator for Europe and the UK @ CD Baby