This episode: A learnings-focussed workshop that asks: how do you put marketing at the very centre of an artist's career? Coherence, coordination, and - yes - *synergy* are the goals in the age of multi-faceted marketing campaigns- but by its very nature, that's all complicated to do. So what are the practical steps to build a multi-platform, multi-faceted campaign that feels synchronised?
Expert guests include Ali Murphy, International Marketing Manager of Secretly Group, Charles Kirby-Welch, CEO & founder of Kartel Music Group, and Henriette Heimdal, Market Development UK & EU at CD Baby. It's hosted by Music Ally writer Joe Sparrow and features Patrick Ross, Music Ally's SVP of Digital Strategy, as regular panelist.
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