Deezer's User Centric Payment System trial - what's the latest? In 2019, Deezer announced it was going to trial the User-Centric Payment System - a very different way to pay rightsholders based on streaming users' listening behaviour, and hailed by some as a fairer method. UCPS is a controversial topic: $11.4 billion in revenue was generated by music streaming last year, and deciding how that money is shared is complicated. On our Music Ally TV Show, Alexander Holland, Deezer’s Chief Content and Strategy Officer, will share the latest news on Deezer's research and UCPS trial. Joining him is Lottaliina Pokkinen, Head of Legal Affairs for the Finnish Musicians Union, who created a comprehensive study on what UCPS would mean for artists and labels. They join Patrick Ross, Music Ally's SVP of Digital Strategy. It's hosted by Music Ally writer Joe Sparrow.
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