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Streaming fraud whack-a-mole: how do music distributors spot – and stop – fraud on music streaming platforms? Christine Barnum, CD Baby’s Chief Revenue Officer, explains.

29 min • 28 september 2023

Ep. 124: in this episode we’re joined by Christine Barnum, CD Baby’s Chief Revenue Officerwe’re talking about music streaming fraud, how the company tries to spot it, and what the fraudsters are doing to try to avoid being detected. Christine’s job is a form of fraud whack-a-mole: trying to spot suspicious streaming activity before paying rightsholders.  We talk about her efforts in “fraud, trust & safety” from the perspective of a distributor – including how she defines streaming fraud, how difficult it is to spot, how widespread fraud really is – and what a distributor does to stop it. 

CD Baby: cdbaby.com

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