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Music Ally Focus

The best music marketing campaigns of 2022, as chosen by Music Ally's experts

47 min • 21 december 2022

Music Ally Focus Ep. 89: Music Ally has just released its Campaign of the Year report (Get it for free here!) and so we finish the year with our annual podcast that highlights some of the best campaigns from 2022, chosen by the experts at Music Ally. The 2022 issue of our utterly essential Campaigns of the Year report has 60 highly-detailed case studies packed with data, KPIs, ideas and learnings – straight from the teams who did the best work of 2022. It’s a huge, vital resource for anyone working in music marketing, from DIY artist to major label. To pick out some jewels from 2022, we're joined for our end of year party / marketing bonanza by: 

  • Eamonn Forde, writer Campaigns and Behind the Campaigns and Campaigns of the Year report; 
  • Marlen Hüllbrock, Head of Marketing and Audience at Music Ally;
  • and Magda Jędrzejevska, Training Executive at Music Ally. 

They each picked two campaigns from the report, explained why they are so good, and we spoke about how anyone listening can try to use these ideas for themselves.

Campaigns highlighted:

Eamonn: Eason Chan and Joakin Berg
Marlen: JVKE and Cate
Magda: Dapz on the map and Jagwar Twin

Report: Sandbox Campaigns of the Year report: download it for free now!

Webinar: Sandbox Best Campaigns of 2022: Actionable Insights and Strategies for 2023

Behind The Campaign :: Eason Chan

Behind The Campaign :: Joakim Berg

Muhammad Rashid cracking walnuts with his head: https://youtu.be/DonEdEUX0aI

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