The Secret to K18 Hair's Success with Michelle Miller

People are are always surprised to hear that my brand NATURIUM was acquired by E.l.f. beauty after just four years, but there's a beauty brand that grew even faster: K18 Hair. That's why I'm so excited for today's guest on My Life Online. Michelle Miller is the chief marketing officer (CMO) at K18 Hair and in this episode, she shares her beauty routine, her career background, and some insights behind the success of K18. Thank you to Spotify for hosting the interview portion of this podcast!

CHAPTERS: 00:00 Intro 01:05 Beauty Favorites 02:58 Career Background 11:13 Joining K18 Hair 20:16 Working with Celebrities & Influencers 21:06 K18 Products 23:08 Building Brand Awareness 24:13 Working with Simone Biles 25:54 Working with Alix Earle 28:29 Working with Sofia Richie 29:26 Working with Dylan Mulvaney 32:38 Subscribe!