Beauty Brand DNA Ft Amanda Baldwin, President of Supergoop!

“Every great brand has something in it that’s very unique and distinctive and belongs on this planet, and the best brands are the ones that know how to take that and constantly evolve it. Those brands stand the test of time.” - my guest, Amanda Baldwin

Over the past three years, UV protection brand Supergoop! (est. 2007) has rapidly become a household name, and it’s no surprise that President Amanda Baldwin is behind the effort. Having received degrees from both Harvard and Wharton, experience as a private equity investor and marketing director at Dior and Clinique, Baldwin has an unparalleled understanding of both beauty technology and narrative. Now, as her work with Supergoop! founder Holly Thaggard continues to grow, the duo’s number one mission is to build an education and love around a product that so many people tend to avoid: sunscreen! Listen to hear us discuss:

• How to stand out when trying to start a career in beauty
• Brand DNA and origin story of Supergoop 
• The business of beauty and how it’s changed
• What she learned working at LVMH
• What every great brand has 
• The story behind the famous (& my fave) Unseen Sunscreen
• What clean beauty really even means?

& so much more

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Links:

• Blue Ocean Strategy
• Supergoop! Superscreen Daily Moisturizer
• Supergoop! Defense Refresh Setting Spray
• Pat McGrath FetishEyes Mascara
• Supergoop! Shimmershade Eyeshadow
• Supergoop! Sun-Defying Body Oil
• Supergoop! Glow Stick Sunscreen

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