From viral hits to misogynistic algorithms, TikTok and those who use it are trying their hardest to create a brand new and completely separate music industry ecosystem. TikTok sees unsigned musicians become content creators and A-listers are forced to learn a skill the rich and the famous can never fully understand.
This week we’re stepping out of our comfort zone and discussing something that’s happening in real time, the creation of the TikTok music industry. We’re looking into the ways in which mainstream artists are inorganically trying to go viral, and how unknown artists are exploding overnight from just one song.
We’re joined by Dev Lemons best known for her TikTok and YouTube channel SongPsych, to look into how TikTok is changing pop music and what this means for the women that are making music and seeing success and loss on the app. This is an in-depth look at the changing ecosystem of the music industry and how being part of the cultural movement that is TikTok viral fame might leave behind a wake of smaller artists trapped in major record deals because they didn’t know any better.
If you want to check out Dev’s work you can follow her on TikTok, YouTube or Instagram
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Want to talk more? Find us: @name3songs | @sara_feigin | @jenna_million
Sources for today's episode can be found at name3songs.com
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