Nir Bashan, "The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability" (McGraw-Hill, 2020)

Why is the corporate fallback being “analytical” (as opposed to nurturing creativity)?

Today I talked to Nir Bashan about his new book The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability (McGraw-Hill, 2020)

Bashan is a creativity expert who has spent the past two decades devising a formula for sustained creativity. Besides his blue-chip corporate clients, Bashan has also worked on album, movies and advertisements for people like Rod Stewart and Woody Harrelson, won a Clio and been nominated for an Emmy. This is his first book.

Topics covered in this episode include:

• Creativity’s three unlikely personal traits (hint: courage is one of them).
• Why self-doubt and complacency are both threats to successful innovation, and how to overcome each in turn.
• Design obstacles Bashan has witnessed, plus five more from my book Emotionomics.

Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his “Faces of the Week” blog, visit https://emotionswizard.com.

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