Siva Vaidhyanathan, “The Googlization of Everything (And Why We Should Worry)” (U. California Press, 2011)

In his new book The Googlization of Everything (And Why We Should Worry) (University of California Press, 2011), Siva Vaidhyanathan, professor of media studies and law at the University of Virginia, takes a close look at the powerful influence Google has on our society. He believes that by valuing popularity over accuracy, Google dictates what information is most useful to users, thereby changing societal perceptions of what information is relevant. In our interview, we talked about how Vaidyanathan’s American Studies training informed his analysis of Google, the problem of Google’s use in authoritarian countries, and how Google emerged out of nowhere to defeat all other search competitors. Read all about it, and more, in Vaidhyanathan’s illuminating new book.

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